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Commercial Product Marketing Case Study - ArtVia Design utilized Rostin Ventures to launch this company in 2022.
The latest digital marketing strategy & technologies - utilizing GSE Generative Search Experience AI to personalize customer experience. The company expanded art sales to the commercial space, penetrating the design market of 100s of stores from
The World Trade Center in Dallas to Retail Stores, Hotels, Healthcare Facilities and the walls of commercial buildings.
Original artwork extended value to reproductions, expanding sales beyond 5 Year Projections within one year!
Events are held at hotels, supporting charities, include causes affilated with the local artists and their communities. Artwork of local artists are installed by ArtVia. Hotel visitors promote organically in social media. Art Events increase traffic to local hotel hosts with QR Codes driving sales of
artwork purchased at the event to give back to charity.
Personalized content is delivered to art buyers and collectors who appreciated the fact that purchases are delivering benefit to causes and giving back.
The Result - 50% Increase in Sales & Cause Related Donations
Digital Strategy to launch B2B website, supporting event sales, considering the commercial art business infrastructure, goals and use of AI for generative search experience.
A direct target of buyers entering The World Trade Center in Dallas as a primary source of traffic, with secondary targets optimizing the website’s content and ecommerce structure, improving its linking profile, and optimizing images and videos.
Customers are delivered personalized design in website content, increasing repeat customers, purchases and online sales.