Digital Brand Strategy Gives Back

Make your commitment to giving back a central part of your brand's story and messaging. Communicate clearly on your website, social media, and other digital channels how and why your company is committed to giving back.   This art gallery gives back to the community of women artists and a portion of each sale goes to OceanConservancy.org.

Collaborate with non-profit organizations that align with your company’s values and goals. Promote these partnerships in your digital marketing materials, on your website, and across social media channels.  Winery partners with The Cameron Ross Foundation to provide organization venue for event fundraising 

Develop marketing campaigns that are centered around a social cause. For example, donate a portion of the sales from a specific product or service to a charitable organization and promote this campaign through your digital channels.  

Example of benefit for cause: Building Company provides resources to rebuild Houston Texas after Hurricane Harvey 

Create and share content related to your charity campaign. Include article content, videos, or social media posts that highlight the impact your company is making.   

Example: ArtVia Design provides art design ideas in a convenient content download to promote charity involvement and provide avenues to give back Via ArtGalleryInc.com  to support women artists living in the United States.

Use your social media platforms to raise awareness about the causes you support, share updates on your giving back efforts, and encourage your followers to get involved.  Promote sharing of stories of the people or communities you are helping, or provide information on the causes you support.  

Example - Social Media promotion of Hospitality Campaign Successful Event to Benefit Charity - Renaissance Hotel