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Healthcare MarKEting Case Study - Healthcare Provider
Leveraging AI in Healthcare Marketing for Generative Search Experience
We leveraged digital marketing strategy with new algorithms and technologies, such as predictive search, images and video optimization, to improve the healthcare marketing cost per patient acquisition. We used AI-powered tools to personalize the website experience for different user segments and optimize the healthcare provider’s marketing campaigns based on user behavior and preferences.
Search Engine Optimization: Healthcare
We conducted a comprehensive SEO audit and implemented digital marketing strategy with predictive search optimization to improve the healthcare marketing initiatives. This included optimizing the website’s content and structure, improving its backlink profile, and optimizing its images and videos.
The Result - 50% Reduction in Advertising Costs
Fractional CMO for Healthcare
We provided a wide range of digital marketing services, including brand development, CMO department lead and budgeting.
The revised healthcare marketing budget saved the company 30% year over year in marketing expense, which allowed for a new website with engaging content. The personalized content brought an increase in patient registrations by 20% Year / Year