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Imported Product Marketing Case Study - Digital marketing strategy leveraged by social media, launched an imported product from 110 oil & vinegar franchise stores to ecommerce. Experienced marketing strategists of Rostin Ventures transformed brand launch to affiliate markets, co-branded opportunities, providing franchisees with local marketing framwork that scaled nationwide.
Recipe Contests promoted in social media and in store built brand engagement, online traffic and sales for the brand.
Tasting Events held in store benefitted causes causes affilated with local chefs and the the local community. Events increased traffic to the stores and products purchased at the event gave back to charity.
Buyers were delivered personalized content, responding to invitations to attend events, increasing repeat customers, traffic to the imported products store, purchases and online sales.
The Result - 300% Increase in Social Engagement
Digital Marketing Strategy to improve the local franchise store ranking on search engines was implemented, considering latest technologies in search engine optimization.
The local optimization of geo pages, national website content and ecommerce structure, improved visibility of the brand, brand identity, images and videos.
Buyers were delivered personalized content, responding to invitations to attend events, increasing repeat customers, traffic to the gallery, store purchases and online sales.
Results: increased brand visibility, store and franchisee profit.