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Entertainment Marketing Case Study - The latest digital marketing strategy & technologies transformed an online art gallery to a 10,000 SF art venue with over 500 pieces of fine art in Dallas Texas. The successful launch far exceeded industry standards for sales of artwork.
Events were held at the art gallery, supporting charities, including Ocean Conservance, Water is Basic, Cameron Ross Foundation - Causes affilated with local artists and the arts community. Events increased traffic to the art gallery and artwork purchased at the event gave back to charity.
Personalized content was delivered to art buyers and collectors who appreciated the fact that purchases were delivering benefit to causes and giving back.
The Result - 50% Increase in Sales & Cause Related Donations
Digital Marketing Strategy to improve the art gallery's ranking on search engines was implemented, considering AI and generative search experience. This including optimizing the website’s content and ecommerce structure, improving its linking profile, and optimizing images and videos.
Buyers were delivered personalized content, responding to invitations to attend events, increasing repeat customers, traffic to the gallery, store purchases and online sales.
Results: increase in online and event art sales by 380% Y/Y