SEO Consulting Firms are changing strategy for 2010 to include a larger focus on social media strategy.  At the Web 2.0 Summit last week, Google just announced a new partnership with Twitter and indicated other plans to include personalized search results based on user profiles and preferences within social networks. Photos, Videos, and Social content will be served within search results pages of search Google and other search engines, including Bing.

Video SEO is already ranking for both consumer and B2B marketing.  Google search results are including video within first page rankings.  Users are served video within search results pages of Google and other search engines, based on specific keyword searches.  SEO Consulting Firms are using Video SEO to provide optimal search engine marketing results.

Social Media conent is also included in rankings.  Currently, search engine marketing and SEO consulting experts are building content to increase backlinks and ranking value of websites they are contracted to market.  Rostin Ventures Social Promoter product provides search engine marketing benefits through social media content marketing.  Blogs are built, linked together, and linked back to a core site to build a network of social media sites which drive traffic back to the main site.  The network of sites rank within the search engines, simply because they are very specific content, providing users with very specific information, for which they are seeking within search results on Google, Bing, Yahoo, and other search engines.

Twitter, Facebook, Blogger, Wordpress, Squidoo, Typepad, Linked In and the hundreds of other social communities and networks are developing partnerships with the search engines to increase relevant information which is served within search engine results pages.  This personalization of content being served in the search engines increases search relevancy and increases value of social communities and networks, as the social content is now just as important in search engine marketing as the initial site link was considered in backlinks value to the search engine ranking equation.

The online marketing space is changing.  Search engine marketing is always on the move, but this year's changes are making great strides to provide each search engine user with the most preferred content within search results.  The new strategy using search results of social media content will provide the most personalization of content we have seen since the inception of Web 2.0.