Online Marketing is demonstating an incline in marketshare, as demonstrated by the 2010 Google Superbowl Ad: According to CBS a 30-second commercial is approximately $3.01 million and this excludes fees for celebrities or models who will endorse their product, equipment, and the entire crew behind their ads. Since advertising space cost millions of dollars, the advertisers make sure that people will enjoy and at the same time will be attracted to their ads. Creative commercials generally create a great impact to the audience.

Online marketing is becoming more important to all businesses these days, especially in a down economy. This is especially important for small businesses (fewer than 100 employees), since we make up 98.3 percent of companies in America. Small businesses need affordable online marketing services to reach people online. According to projections from Forrester Research, U.S. online retail sales are expected to rise 11 percent to $156 billion this year.

If you're not familiar with what online marketing is these days, it's gone beyond the days of banner advertisements that ran along the top of websites. Now it's blogging, social networking, and even pay-per-click. Each has its own place in your online marketing toolbox, depending on what the focus of your company is.

As you learn more about online marketing, you'll start hearing terms like "relationship marketing" versus "interruption marketing," and people will talk about Generation Y (also called "Millennials"), which are going to become more and more important to your online marketing efforts.

Generation Y are those people who were born between 1977 and 1994 — between 16 and 33 now — don't respond well to traditional marketing services. They're tired of their programs being interrupted by ads (Interruption Marketing). Instead, they want relationships with their favorite companies (Relationship Marketing). And since it seems most of Generation Y was born with a computer on their lap and a cell phone in their hand, online marketing is the most effective way to find them.

That's because new technology has made it easier for Generation Y to avoid being bombarded by traditional marketing. They watch replays of their favorite shows on Hulu.com and YouTube. They get their news from My Yahoo and Google. They play video games for entertainment. They connect with friends on Facebook and MySpace. And rather than using email, they text the bejeezus out of each other when they want to communicate.

In other words, they're immune to traditional marketing, but they're wide open to online marketing campaigns.

Let's say you had a club downtown, appealing to the 21 - 29 crowd, and you want to reach that age group within a 5 mile radius of your club. How does online marketing stack up against traditional marketing?

You could put an ad in the newspaper, advertise on TV, and even put a few ads on the radio station. The problem is traditional advertising is expensive, will only reach people if they're reading, watching, or listening (and they're not always doing that). It's a total hit-and-miss whether you even reach people. You're reaching thousands, if not millions of people, but they're not all in your target market.

Online marketing can change all that, and for a lot less money. What if you could post an ad on Facebook that reached only people who lived in a 5 mile radius of your restaurant, and were between the ages of 21 - 29? Then you're not broadcasting ads to people who live 30 or 40 miles away. What if you could send a text message to people who have been to your club before? Then you're reaching people who want to hear from you. What if you could post 5 minute videos of the DJs or bands playing at your club? Then people can watch them on YouTube and see what they missed. Plus their fans will be able to watch the video, and will know to come to your place the next time their band is in town.

You can reach people who search for your exact product or service online by applying effective SEO consulting techniques and rank #1 on Google, Yahoo, and Bing without paying for keyword advertising.  It is called organic search engine ranking. Google estimates that 42% of clicks within search results come from the fist listing on the page.  Even if you pay for that listing, through Google Adwords, you don't have to pay Google until someone clicks on your listing and visits your website. 

That's the magic of online marketing: reaching only the people you want, talking to the people who want to hear from you, and making the messages as long or short as you want, rather than in small boxes or 30 second bursts.

Reverse SEO is becoming both easier and more difficult for people managing a personal brand.

Search engine optimization (SEO) is the art of getting your name to appear at the top of the search engine rankings, while reverse SEO pushes other results off the first page.

Occasionally, something not very flattering appears at the top of the search results, and it becomes necessary to push those rankings out of sight. That's what reverse SEO does.

Let's say someone takes a shot at your speaking ability after you speak at a conference. Normally you're on your game, but that day just wasn't great. Plus that guy wasn't too happy when you said you wouldn't take requests. But his negative blog post about how you wouldn't sing "Swinging on a Star" is now ranking #3 on Google. This is where reverse SEO comes in handy.

You can push that search result out of sight just by adding more content with your name on it to the search indexes. Reverse SEO basically means you're going to optimize more positive things in order to push the negative down.

Last summer, reverse SEO just involved putting content up on a website, blog, or forum discussion. Facebook and LinkedIn were also searchable, so if you were to put up some great content on those two sites (and no, Mafia War scores on Facebook don't count), you could easily reverse SEO your way out of a jam.

But here's where it gets easier. Google and Bing have announced partnerships and plans with social media tools like Twitter, as well as indexing things like Picasa and Flickr photos, YouTube videos, and other social networks.

Now, rather than putting up several blog posts (which we still recommend, since they're a little more evergreen than tweets and Flickr photos), you can tweet, upload photos and videos, and add some additional fun content that will reverse SEO your negative review off the front page.

But it's still important to continue to use some of the more text-heavy tools, like Blogger, WordPress, and Squidoo, to help create content. If you get a negative review, use your blog to counter it, but don't respond to it. Your reverse SEO efforts will fail if all you end up doing is drawing attention to the thing you're trying to hide in the first place.

(Because nothing will cause a reverse SEO campaign to backfire like "So some big jerk said I was a bad speaker and he gave me a negative review. Here's a link to his blog post, followed by a 27-point rebuttal.")

Instead, if you got a negative review for your presentation, talk about upcoming presentations. Reprise the talks you gave, and publish some of the tips and ideas you discussed. Talk about lessons you have learned in the past from "other" presentations where you didn't do so well.

Another way you can combine your blogging and social media in your reverse SEO campaign is to promote your blog posts through your different social networks. Use Twitter to tell your followers. Connect your blog through Networked Blogs on Facebook. Post your new article and a link on LinkedIn's status update window. Since these three tools appear in search engine results, not only will they add backlinks to your blog posts, but they're searchable as well.

Video SEO can be an important part of reverse SEO. As we've discussed in other blog posts, video SEO can be a little tricky. You need to make sure your target keywords appear in your titles and any surrounding text, and try to include an edited transcript of the video.

Reverse SEO is a necessity in public relations online, given the recent search engine integration of social media comments within search engine results pages. Reverse SEO is an online reputation management (ORM) strategy. It protects companies and notable individuals from negative publicity and rumors that can circulate quickly online. Left unattended, this bad press can find a permanent home within the natural listings of the search engines.

Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.

The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Bing and Yahoo. If a company or individual becomes the target of false rumors or negative publicity posted on these sites, the damage to online reputation can be substantial.

Therefore, a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.

Reverse SEO is an effective strategy for suppressing negative publicity about a company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.

The grounded information is based on the age and number of inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their ranking.

It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. Public Relations Experts are incorporating Reverse SEO into campaign strategy to prevent negative publicity in search engines.

Reverse SEO manages your online reputation, pushing the negative information down in search engine results. Manage your online reputation with these proven techniques of these Reverse SEO Management pros. Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business has little influence on the devastating effect of such feedback. Online reputation management curbs the impact of bad publicity in search engine results. It allows you to control information about you. Rostin Ventures, http://www.rostinventures.com, Reverse SEO Experts in SEO Consulting and Public Relations Online

SEO Consulting Firms are changing strategy for 2010 to include a larger focus on social media strategy.  At the Web 2.0 Summit last week, Google just announced a new partnership with Twitter and indicated other plans to include personalized search results based on user profiles and preferences within social networks. Photos, Videos, and Social content will be served within search results pages of search Google and other search engines, including Bing.

Video SEO is already ranking for both consumer and B2B marketing.  Google search results are including video within first page rankings.  Users are served video within search results pages of Google and other search engines, based on specific keyword searches.  SEO Consulting Firms are using Video SEO to provide optimal search engine marketing results.

Social Media conent is also included in rankings.  Currently, search engine marketing and SEO consulting experts are building content to increase backlinks and ranking value of websites they are contracted to market.  Rostin Ventures Social Promoter product provides search engine marketing benefits through social media content marketing.  Blogs are built, linked together, and linked back to a core site to build a network of social media sites which drive traffic back to the main site.  The network of sites rank within the search engines, simply because they are very specific content, providing users with very specific information, for which they are seeking within search results on Google, Bing, Yahoo, and other search engines.

Twitter, Facebook, Blogger, Wordpress, Squidoo, Typepad, Linked In and the hundreds of other social communities and networks are developing partnerships with the search engines to increase relevant information which is served within search engine results pages.  This personalization of content being served in the search engines increases search relevancy and increases value of social communities and networks, as the social content is now just as important in search engine marketing as the initial site link was considered in backlinks value to the search engine ranking equation.

The online marketing space is changing.  Search engine marketing is always on the move, but this year's changes are making great strides to provide each search engine user with the most preferred content within search results.  The new strategy using search results of social media content will provide the most personalization of content we have seen since the inception of Web 2.0.